Ronnie Scotts Jazz Club

Last evening I went to Ronnie Scott's Jazz Club in Central London. Renowned globally as one of the worlds best Jazz Clubs, I experienced what it is about this venue and type of performance that engages with customers so powerfully and why so many hold it in such high regard. As soon as you walk in the venue the atmosphere takes you back. Dark lighting, pictures of past performers, a main stage and seating all very close to the live set, you feel part of the make up. This club isn't about selling lots of tickets and making money, it's about delivering a form of entertainment that the audience is very much part of. Performers, workers and customers build relationships with one another throughout the evening’s activities as communication seems to be one of the uniqueness’s of this place. The music itself is unbelievably involving. Emotions are continuously flowing within each person, which aren't always feelings of goodness but at the end of the evening become very satisfying as you feel as if you've been on a journey. Everyone within the club seems to be pointing in the same direction as respect for each other is felt. The talent of the performers is applauded by the audience, and the performers applaud the involvement of the audience. Having a good time and taking in a unique experience is what the main aim seems to be. From the seating plan design creating involvement, to the lighting creating an immediate atmosphere, to the workers, performers and audience all respecting one another so that everyone gets the feelings and treatment that they want. Having gone to the event I’ve taken an experience which I won't forget, with communication being the key to this success. This is why it has gained the reputation it has.

Bournestuntsimulator.com by Volkswagen

There has been an awful lot of media coverage and advertising surrounding the latest James Bourne movie, The Bourne Ultimatum. As a fan of the past two movies, I was certainly going to go and see the third due to the intense action that it brings to the viewer. When I saw an advertisement telling me to 'Go beyond The Bourne Ultimatum' I was drawn in and curious. Volkswagen the providers of vehicles for the movie, have used digital media to produce what I feel is one of the best movie tie ins I have come across.
The website is action packed as you would expect, with exclusive behind the scenes footage that shows how the stunts were put together and captured. Once seeing how the professionals do it, the viewer is then able to plan, direct and create there very own 3-D action stunt. A simply rendered yet highly effective simulator allows the user to perform a variety of features such as adding cars, effects, props and even the location of camera angles and editing. This last feature was definitely the most impressive for me.
Through the website Volkswagen quietly convey there brand values of innovation, engineering excellence and fun in a truly in an obtrusive yet thrilling way. A further quality of the site is that it's not a one dimensional experience as it engages the customer through competitions, ratings, send to a friend, link and UGC public gallery as well as data capture to register interest and CRM opportunities.
Coming away from the site I feel as if I've fulfilled one of my school boy dreams. Volkswagen gain the attention of the customer without having to 'hard sell' the product, which car salesman tend to do.