New BBC Radio Five Live Logo Design

When viewing the BBC Five Live website I noticed that a new identity had been given to the station. Although the design is very simple, it communicates the personality of the brand well and will work over different spaces more effectively than the previous logo.

Why do I find the Apple brand so powerful?

Apple in my opinion is a truly unique brand. Every face of the business conveys the brands values of smoothness, quality, innovation and beautiful design. This ranges from its advertisements, products, product packaging, website design, store layouts and promotional campaigns.
The brand globally has brought warmth and passion to people who are incurious to technical products. This is due to the brands emotional connection with its customers, in which it establishes a deep, long lasting relationship. Apple achieves this emotional bond with its customers by projecting a humanistic corporate culture. Its founding ethos was power to the people through technology, and it remains committed to computers in education. The company has created a connection between the customer and brand which seems almost ‘heartfelt’. By purchasing Apple products customers feel as if they are becoming part of the brand. This creates a loyalty and trust between the brand and the customer that is very much more than a business relationship. Having created a unique verbal and visual language and a human like connection with its customers this is why I feel Apple is a great and successful brand.

Is the Big Brother Eye the perfect logo?

You could look at the Big Brothers eye as being the perfect logo. Immediately when seeing the eye you know what the show is about without any words needing to be said. It is perfect also in the sense that it can be reborn each year to communicate the different theme behind each new series.
This is extremely needed for a show that reinvents itself each year, while at the same time remaining very much the same. The audience know that they will be watching a bunch of muppets running around a well designed box, but the producers are very smart as they select a group of muppets that will be considerably different to what was watched the year before.
So what does this years eye promise? It immediately makes me think that Big Brother will have an extremely complicated post-modern gag about television itself entwined within it. This is due to the colours being used and replicated in the design.