This handbook is a guide on how to succeed in the world. It is written by the well established and experienced advertiser Paul Arden. Having read it, it gives you the motivation to believe that the impossible, is possible. There are no boundaries to success and achieving your goals however big are definitely possible. The book/bible discusses issues as diverse as problem solving, responding to a brief, communicating, the meaning behind the word 'creative', and all activities that can be applied to aspects of modern life. Using a compilation of simple facts, quotes and pictures, it has given me a great insight into what the world of advertising is really like. I have come out after reading the book very motivated and open minded. I feel as if I've taken a step forward in direction as a designer aswell as person.
Friday, 6 July 2007
It's Not How Good You Are, It's How Good You Want To Be
This handbook is a guide on how to succeed in the world. It is written by the well established and experienced advertiser Paul Arden. Having read it, it gives you the motivation to believe that the impossible, is possible. There are no boundaries to success and achieving your goals however big are definitely possible. The book/bible discusses issues as diverse as problem solving, responding to a brief, communicating, the meaning behind the word 'creative', and all activities that can be applied to aspects of modern life. Using a compilation of simple facts, quotes and pictures, it has given me a great insight into what the world of advertising is really like. I have come out after reading the book very motivated and open minded. I feel as if I've taken a step forward in direction as a designer aswell as person.
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1 comment:
I agree a good book that inspires you to create great pieces of work, that doesnt put a load of jargon in it to bulk it up.
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