Wednesday, 18 July 2007

Whatever You Think, Think The Opposite

Having been inspired and motivated after reading Paul Ardens other publication 'It's Not How Good You Are, It's How Good You Want To Be', I soon ordered this book. Subsequent to reading the book I have once again come out of it with more feelings of belief and potential inside me to go on and succeed. The author discusses thoughts that are very much out of the ordinary, but seem to make sense when written in this pin point context. For anyone who is currently in a mindset which is confused in what career to pursue, this short read will leave you with an air of confidence in whatever path that you decide to take. Arden uses a variety of exciting case studies and quotes from significant people or personal acquaintances to illustrate his various ideas and perspectives on modern day business ethics, behaviours and ideals. A short read that is both relevant to careers and general outlooks on lifestyle.

1 comment:

Kimberley Yoxall said...

i really like the simplicity of the book jacket, the ideas simple, the message is simple, you cant go wrong.