Bassetts Allsorts New Packaging Design

Whilst looking at the sweet confectionary stand at the supermarket the other day my eye was drawn to Bassetts Allsorts. I noticed a new package design which incorporated a refined logo, as well as colourful shapes based around the sweets themselves. This is what initially 'caught my eye' to look at the packaging. I felt the new design expressed the natural qualities of the product as well as targeting a wider audience. The result of this change in design was that I purchased a packet.