The British Egg Marketing Board have recently tried re-releasing the 'Go to Work on an Egg' advertisement in celebration of it being 50 years of British Lion Eggs. However the ad has been banned by the advertising watchdog, Ofcom for going against the principle of a varied diet. This decision has hit the media headlines and made me want to look into why so many people are disappointed not to be able to see this advertisement once again screened on television. Therefore I have decided to research this famous ad and see what it achieved and how it achieved it.
My Review-
In the 1960s the British Egg Marketing Board launched the 'Go to Work on an Egg' ads. No one within the corperation expected it to be become the most famous catchphrase within this period and transform life within the Eggs Marketing Board. The ads featured 1950s legendary comedian, Tony Hancock and the infamous catchphrase 'Go to work on an egg' was derived from Fay Weldon. Having watched the advert its witty, light humoured, informative about its nutrition and value for money. Finally its catchphrase ties it altogether so that it remains memorable to the viewer. This clearly worked in increasing sales as is in the 1960s the UK egg consumption peaked at nearly 5 eggs a week per person.
For more information and to watch the adverts visit www.gotoworkonanegg.co.uk
1 comment:
I saw this on the news and really think that in an era of advertising almost anything, from super fast cars to sugary drinks. Or suggesting that we should eat Kellogs Special K twice a day for two weeks! I dont think advertising 'going to work on egg' can be considered detrimental to the general publics health!
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