You could look at the Big Brothers eye as being the perfect logo. Immediately when seeing the eye you know what the show is about without any words needing to be said. It is perfect also in the sense that it can be reborn each year to communicate the different theme behind each new series.This is extremely needed for a show that reinvents itself each year, while at the same time remaining very much the same. The audience know that they will be watching a bunch of muppets running around a well designed box, but the producers are very smart as they select a group of muppets that will be considerably different to what was watched the year before.
So what does this years eye promise? It immediately makes me think that Big Brother will have an extremely complicated post-modern gag about television itself entwined within it. This is due to the colours being used and replicated in the design.
3 comments:
You have a really good point here, I never would have thought about it but it has to be one of the best known logos in Britain. The producers know this by simply playing a 3 second shot of it in the month or so before the show is due to come on. Because its so well recognized, its all the promotion that is required.
I didn't realize how many variations there had been since it started running as like so many others I gave up watching after the first series. I have been trying to find somewhere that displays them all but with no luck.
Its a great example of a logo that can be used to show something without having to mention the name of the product being advertised, I was trying to think of other existing logos that are as successful and came up with a few but mainly they are brands like apple that use the name of the brand in the logo design.
In relation to Claires comment about finding all the logos. The designer has been the same all the way through BB. Please visit:
http://www.foundation33.com/
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