What a brand change for Skoda and why it has become my favourite ad

It was only a few years ago that Skoda cars were the joke of the school playground. With the cars now getting fitted with Volkswagen engines and some very clever advertising, the brand has totally repositioned itself .

The new Skoda advert is the icing on the cake (avoid the cliche). It has achieved everything Skoda had possibly dreamed of. It is talked about everywhere and it has even gone as far as primary school children doing activities within the classroom replicating the advert.

Why this has become my favourite advertisement:

A team of bakers create a life-size model of the car, which is made entirely out of cake, chocolate, and other gooey sweet products. The concept idea behind the ad was to communicate the Fabia tagline, “Full of Lovely stuff”. The reason for why I rate this so highly is how it makes the impossible, possible and the effect is has on the viewer. To create a car out of these ingredients in real time without any cheating is a remarkable achievement. The viewer feels this accomplishment as they watch a problem being solved in front of them. Having watched the advert the viewer is left with a feeling of happiness inside. This emotion is due to seeing many individual components which people usually enjoy consuming being used together to create a model of great character and innovation. A great advert will leave a lasting memory on the viewer and also become a topic of conversation. In a very short space of time this advert has achieved this. The operation of making a car so precisely out of these ingredients is almost like a childhood dream. This could be why it has had such a positive affect on many viewers and myself.