Having gone to see Oceans 13 the other week, it soon became apparent within the film which brands were sponsoring the film. Close shots of Brad Pitt and George Clooney drinking 'Stella Artois', Al Pacino wanting to get hold of the new 'Samsung' phone, it was all a bit to obvious and deliberate. Its not only Oceans 13 that has done this, when I watched the latest James Bond movie Casino Royale several products were being advertised within the film such as the Ford Mondeo, Omega watches, Sony Ericsson mobile phones, Song Vaio laptops and the classic Aston Martin. Don't get me wrong both films are great, but there will come a point where big blockbuster films will become just like big advertisements. Film makers must remember what the viewer is coming to watch, and products being used on set must fit in smoothly not deliberately.
Tuesday, 19 June 2007
New Films are getting a bit to commercial
Having gone to see Oceans 13 the other week, it soon became apparent within the film which brands were sponsoring the film. Close shots of Brad Pitt and George Clooney drinking 'Stella Artois', Al Pacino wanting to get hold of the new 'Samsung' phone, it was all a bit to obvious and deliberate. Its not only Oceans 13 that has done this, when I watched the latest James Bond movie Casino Royale several products were being advertised within the film such as the Ford Mondeo, Omega watches, Sony Ericsson mobile phones, Song Vaio laptops and the classic Aston Martin. Don't get me wrong both films are great, but there will come a point where big blockbuster films will become just like big advertisements. Film makers must remember what the viewer is coming to watch, and products being used on set must fit in smoothly not deliberately.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment