Ann Summers New Vibrator Poster

With the launch of Ann Summers new vibrator, The Wave, an innovative and slightly risqué campaign is to run alongside it. The sex toy will be marketed in bus stops using vibrating posters. The poster involves the consumer by touching a button, which triggers a vibration sensation as well as the sound of waves. This two-week campaign will take place in various cities including Birmingham, London, Manchester and Nottingham. On top of this, 1000 copies of the September edition of New Woman magazine will include a vibrating page.
I think this a great campaign for the product, which will cause much press and viral marketing. Being edgy reflects the personality of the consumer and product, as many who buy this type of product keep it as a 'hidden secret'.