We often hear how social networks have become so powerful that applications for jobs are now judged upon your profile. However it has now been taken to new levels with Cadburys. One of its most famous brands, the Wispa chocolate bar is coming back after a growing campaign on social networking websites forced the confectionery giant to bring about its return. The iconic 1980s chocolate bar, which was discontinued in 2003, is set to return next month after thousands of consumers lobbied Cadbury on MySpace and Facebook, which spawned a 14,000-strong Bring Back Wispa group, to reintroduce one of its most enduring brands. It shows how large companies are now listening to the internet as they believe it is a fair reflection of the public. I wonder how many more brands are now closely surveying social network activity to see if significant gains to be made. What else will the power of social networks lead to?
Thursday, 23 August 2007
Cadburys Wispa comes back due to Social Network Pressure
We often hear how social networks have become so powerful that applications for jobs are now judged upon your profile. However it has now been taken to new levels with Cadburys. One of its most famous brands, the Wispa chocolate bar is coming back after a growing campaign on social networking websites forced the confectionery giant to bring about its return. The iconic 1980s chocolate bar, which was discontinued in 2003, is set to return next month after thousands of consumers lobbied Cadbury on MySpace and Facebook, which spawned a 14,000-strong Bring Back Wispa group, to reintroduce one of its most enduring brands. It shows how large companies are now listening to the internet as they believe it is a fair reflection of the public. I wonder how many more brands are now closely surveying social network activity to see if significant gains to be made. What else will the power of social networks lead to?
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