This book that looks at the nation's coolest brands. It identifies how these Cool Brands have gone about achieving this highly desirable status and what makes them the success they are. How are the Cool Brands chosen? A Cool Brands Council consisting of individuals that are well qualified to judge what the nation's coolest brands are as well as the opinions of consumers make the decisions. This accessible, inspiring publication provided a great insight into many of the leading Cool Brands in the UK. Having read the book, it has been extremely informative and has fuelled further debate about the complex area of branding.
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