An Advertisement Which Interacts With The Consumer Brilliantly

Each morning, many people travelling into work around Britain grab there free issue of the Metro newspaper. Last week, when going into work I got this article as the front cover. It said that a 'new planet had been discovered' so I read further into the writing about what exactly had been found. Being slightly confused still after looking at the picture, I re read the article. It was after three times of reading it and looking at the picture several time I realised that the front cover was in fact an advertisement. Ikea magazine has bought the right to advertise on the front and back of this issues paper on this particular date. It was selling the products on offer at the retailers. What I loved about this advert was that it really did engage with the consumer, as many people when reading a newspaper will interact with the front-page headline. There was a great element of surprise when I realised that it was in fact it was an advertisement. The advertisement was a successful use of ambient advertising.