The o2 Poster Campaigns

Since o2 have taken over the Millennium Dome and renamed it 'the o2', they have released some great billboard advertisements promoting the new venue.
They have incorporated the venue into the poster as well as into the brand logo design. It has worked extremely well as it is eye catching and communicates a clear message about what it is trying to show.
With o2 now owning this venue, it has created a great brand extension. Customer loyalty has been increased as customers who belong to phone network gain special offers that others outside the network are not entitled to. This therefore is a great unique selling point for the brand.
Furthermore, this ownership has made o2 not just look like a mobile phone network, but someone that provides great experiences and gets involved in a variety of cool activities. The brand now targets a much larger audience.