Thursday, 9 August 2007

Simpsonize Yourself- Great Idea, but does it really work?

With all the advertising and marketing of the new Simpson’s movie, Burger King launched a campaign with www.simpsonizeme.com. The website allows you to upload a photograph of yourself, and then see what you would look like if you were to be a Simpson character. I think the idea is fantastic, and appeals hugely to a wide audience who would love to see what they would look like if they were to become one of the yellow ones. The idea seems to fulfil a dream of the target market that wishes to see what they would like in this format. With the campaign interacting the consumer and gaining much publicity it works successfully.
However in practice when using the website, the picture you upload to transform yourself has very specific guidelines to what it can and can't except. For me, carrying out this process became very quickly frustrating and time consuming. With the questions it asks about age, hair type etc, I wondered whether or not the photo actually makes much of a different or whether it is just pre programmed?
Overall I feel the campaign idea is great and love how it involves the consumer. However I feel the execution of the idea could be a lot better so that it is easier to do rather than having such specific guidelines. I feel children, who would be a massive target for this campaign, would find using this website very hard to use.

3 comments:

Holly Mee said...

Is that you? pretty funny stuff, just been on the site for a play, and i agree, dont think they use your picture at all, but all good fun. Such a novel idea as The Simpsons have become such a big thing and like you said im sure everyone wonders what they would look like in yellow form. I saw the movie last week, its pretty funny though i was sceptical beforehand.

Lauren Davis said...
This comment has been removed by the author.
Lauren Davis said...

I went on the site as well.. I equally didn't look anything like my picture, however I enjoyed the whole simpsonize me process...I also saw the film but think I had too higher expectations as wasn't that impressed. Being a simpsons fan, the film was a little too long and did not have enough of each character.