Friday, 31 August 2007

Sky Eco-Warrior Poster















With many firms now trying to jump on the band wagon of being greener and more economical, Sky have now followed suit to make sure people know that they are doing there bit. However, I don't get the feeling that Sky is trying to throw this message across at the customer, but are trying to do it in a much more lighthearted tone of voice, which I feel works. Whether or not this is a new tactic by Sky to gain an advantage over Virgin I don't know, but from a tone of voice point of view I like it. It's simple, clear cut and informative.
Sky fully admit that by having this power saving scheme in place it won't make a huge difference to the economical crisis, but will over time. They seem to shadow Tesco's line, 'every little helps'. What I wonder is whether these little schemes will work to save the world, or do companies need to bite the bullet and deal with the issue head on?

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