The o2 Business Picnic Lunch in London

Wondering near Carnaby Street in London at lunchtime the other day I came across a sponsored picnic event from o2. The brand had taken over a very popular square at lunchtime where many city business workers go for lunch, and created a picnic lunch. Providing branded umbrellas, beanbags, frisbees, board games (such as jenger and snake and ladders), barbeque food etc the square was buzzing full of city workers lavishing in this fantastically sunny chilled out atmosphere. Without directly trying to push sales, there was the opportunity to go up to one of the o2 girls if you wanted to ask further questions about the brands products and services. What o2 achieved by doing this was great brand awareness and an association with fun times. With work in the city being stressful and fast moving, the opportunity to escape from this on your lunch break was provided with this event. Since going to the event, participants would have virally mentioned the success of the activity as well as who sponsored it. Without having to try to hard and spend a large budget, a great atmosphere and talk point was created. It has certainly raised the brand profile of o2 within me.