Crocs

Having read an article in the Daily Telegraph on Sunday, it stated how John Lewis Department store has seen a 1000 percent increase in sales over the past six months. How has this shoe become such an object of desire? This pair of shoes seems to be worn by everyone, everywhere. An acquired taste of shoe it seems, with a love/ hate type of relationship tagged to it. Crocs are a cross between a shoe, sandal and clog and have recently been spotted being worn by an array of celebrities. From Prince William, to Kate Middleton, to George W Bush. This celebrity endorsement certainly seems to have helped its profile but the hidden secret to why this product is so popular is one simple factor, comfy ness. Whether you be wearing them on the beach or to work, they are both cool and provide everyday comfort. The ultimate multi-purpose shoe it seems. Being simple, stylish and easy to clean, the design behind the product is spot on. This is the USP of the product, that it sells itself.
The brand is continuously bringing out news colours and variants to the range, which is appealing to an even larger market. Once a success as they are, they are continually developing the brand. Crocs is a great example of what the strategy should be behind a product.