With the Rugby World Cup fast approaching, 20 Odeon Cinemas including Liverpool, Bath and London will show live games of the rugby. This is to be showed for free as the Rugby Football Association and National Sports Federation seek to attract people to uptake the sport.All England, Ireland, Scotland, Wales, Australia, New Zealand and South Africa games as well as the knock out stages will be shown.
Watching the new film, The Bourne Ultimatum, ads were shown before targeting rugby players. The ads tried to attract past rugby players by reminding them what they are missing.
I think this a great idea socially as it increases awareness of rugby, and will nationally increase children and adults in sport participation. With there being no fee to watch the games in the cinemas, it is a free form of entertainment. Sport participation is something that the government is desperately trying to achieve, and with this type of option I feel it will certainly help the cause. Some feel that rugby is quite a specialist sport, but by opening the doors to everyone, there will be a much better chance of rugby being something that ‘jo public’ understands.
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