Urban Beach in Finsbury Square

Having seen the O2 business picnic in Soho last week, I was very pleasantly surprised when I saw this beach scene being created when going through Finsbury Square at the weekend. With tonnes of sand and plenty of palm trees the square is being transformed into an Urban Beach for the week. Sponsored by BT, the aim is to promote flexible working by showing that you can work as easily on the beach as you can the office. There are deckchairs, mini-golf competitions, live music and food provided by Jamie Oliver's famous Fifteen. Wi-fi Internet access is also available to allow London workers to keep on working.

With this and last weeks O2 event, it shows that many brands are now participating in interactive activities. However with rain and 50 mph winds expected in London this week, the beach is to get a real touch of England with it!